The intention of this “homework” is to help the webteam prepare for the Discovery meeting. It’s a great way to get into the space of thinking about your site from the perspective of your audiences, which will assist in the site architecture and design conversations. It also helps the entire team get aligned, working together toward a common goal.

It should take 30 minutes or less to complete, including watching the 18 minute TED talk titled, “Start with the Why.” Click on the image to watch the video, then complete the questions below.